This archive report was first published on 11 October 2019.
October 11, 2019, marks a significant day for Kenyans and Safaricom as they celebrate the achievements of Eliud Kipchoge, the world's greatest marathoner.
As Safaricom's brand ambassador, Kipchoge exemplifies determination, resilience, ambition, and hard work, motivating Kenyans with every challenge he takes on.
With over a year of partnership, Safaricom has rebranded M-Pesa for seven days to show respect and commitment to their legend, featuring the five letters that spell Kipchoge's first name, Eliud, and the numbers 1:59 to denote the challenge.
Just as Kipchoge aims to conquer the sub-two-hour marathon, M-Pesa is a mobile money service in a world of its own, providing Kenyans with one of the best networks in the world.
With more than 33 million Kenyans choosing Safaricom to connect them as they take on the world, it is an honor to have Kipchoge as their brand ambassador.
Mr. Lopokoiyit, Chief Officer, Financial Services at Safaricom, notes that Kipchoge is a befitting ambassador for their M-Pesa Global service, enabling anyone to send or receive money anywhere in the world.
