This archive report was first published on 9 October 2019.
Being a social media manager is often misunderstood as a low-stakes job, but the reality is that it requires a lot of brain power and commitment. To excel in this role, you need to be intentional, understand what you want, and have a deep understanding of the company you're working for.
Before diving into the world of social media management, it's essential to possess certain skills. Here are six essential skills that all social media managers need to know:
1. Copywriting ¶
Copywriting is a crucial skill for social media managers, as it enables you to create engaging content that attracts clicks and drives traffic. Effective copywriting involves describing a problem, giving your audience a chance to imagine a solution, and then providing that solution.
2. Design Skills ¶
As a social media manager, you need to be creative and able to think outside the box. This includes having basic designing skills using graphic designing tools like Canva. Remember, most people are visual, so you need to create content that is visually appealing.
3. Public Speaking ¶
Don't be afraid to use social media's video features, such as Facebook Live and Instagram Live, to interact with your audience. If you're not comfortable speaking on camera, consider creating short programs or shows to engage your audience.
4. Customer Service ¶
As a social media manager, you'll encounter people who may be rude or difficult to deal with. It's essential to have good customer service skills to respond to your audience in a professional manner.
5. Understanding Your Audience ¶
Take the time to understand what works best for your audience and why. This includes knowing how to interpret data and using it to inform your content strategy.
6. Staying Up-to-Date ¶
Finally, it's crucial to stay current with the latest social media trends. This means immersing yourself in the social media world and staying up-to-date with what's happening online.
