This archive report was first published on 9 October 2019.
On October 9, 2019, Safaricom's acting CEO Michael Joseph announced that the company would change the M-Pesa logo for seven days to support Eliud Kipchoge's historic marathon challenge, the INEOS 1:59 Challenge.
According to Safaricom, the company currently has 21 million active users on its M-Pesa platform, as reported in the company's latest earnings report.
As part of the support, Safaricom has promised its subscribers a free SMS line to send congratulatory messages to Kipchoge and free bundles to stream the INEOS 1:59 Challenge on YouTube.
"We are dedicating a free SMS line where you can send your message to the number 159, and during the race, your message will be broadcasted live on Kenyan TV alongside the challenge," Safaricom said.
Eliud Kipchoge, the world's greatest marathoner, will be taking up the challenge to compete against the human limits in Vienna, Austria, on October 12, 2019.
