This archive report was first published on 9 October 2019.
On October 9, 2019, Safaricom's acting CEO Michael Joseph announced that the company would change the M-PESA logo for seven days to support Eliud Kipchoge's INEOS 1:59 Challenge.
According to Safaricom, the company currently has 21 million active users on its M-PESA platform, as reported in the company's latest earnings report.
As an ambassador for Safaricom's M-PESA service, Eliud Kipchoge enables individuals to send and receive money across the globe.
In support of Kipchoge's challenge, Safaricom has promised its subscribers a free SMS line to send congratulatory messages to the World's greatest marathoner.
Subscribers will also receive free bundles to stream INEOS 1:59 on YouTube.
As part of the initiative, Safaricom has dedicated a free SMS line where users can send their messages to the number 159, and during the race, their messages will be broadcasted live on Kenyan TV alongside the challenge.
