This archive report was first published on 4 October 2019.
On October 4, 2019, Equity Group Holding embarked on a new chapter in its growth journey, unveiling a rebranded identity to stay ahead in the increasingly competitive banking landscape.
The move, which follows a three-year process of engaging with current and future customers, aims to unify the group's various brands under a single, cohesive identity.
Equity Group CEO James Mwangi explained that the rebranding exercise was a crucial part of the group's strategy for continued market leadership.
"The evolution of our brand is an important part of our strategy for continued market leadership," Mr Mwangi said during the bank's 35th anniversary celebration in Nairobi.
The new logo, which features the word "Equity" without an entity name, will be rolled out in Kenya first, before expanding to other African markets, including Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo, Zambia, Mozambique, and Ethiopia.
"From tomorrow, you will see the new signage in all our branches, as part of our plan to modernise and update our distribution network," Mr Mwangi added.
