This archive report was first published on 4 October 2019.
On the heels of a major merger, NCBA Group has unveiled a new logo and tagline, while Equity Bank has launched a new strategy aimed at creating a 'sustainable growth path' in the rapidly changing financial services environment.
NCBA Group, the third-largest bank by assets in the country, was formed after the merger between the Kenyatta family-owned CBA and NIC, which was approved by the Central Bank of Kenya and the National Treasury in a Kenya Gazette notice on September 27, 2019.
The approval paved the way for the two organisations to officially start operations as NCBA Group PLC from October 1, 2019, with the Kenya operating bank being called NCBA Bank Kenya PLC.
Isaac Awuondo, Chairman designate of NCBA Bank Kenya PLC, said, “Starting this month, the new NCBA logo and visual identity will be rolled out gradually across all our customer touch points.”
Equity Bank, the second-largest bank in terms of assets in Kenya, has unveiled a new look in line with the ongoing transformation and regional expansion.
The new identity is aimed at creating a unified brand, with one basket of products and services under one roof – ranging from banking to insurance and investment.
From an identity perspective, the new logo now features the “Equity” name without an entity name such as Group, Bank, Insurance, or Investment Bank.
Kenya's three biggest banks seem to be jostling for the top position to cement their influence in the country and beyond.
