This archive report was first published on 3 October 2019.
On October 3, 2019, Equity Group Holding embarked on a new chapter in its growth journey by rebranding its identity.
The move is aimed at standing out in the increasingly competitive banking landscape, where lenders are merging and acquiring peers in the quest for a bigger share of consumer cash.
Equity Group CEO James Mwangi explained that the rebranding process was a result of an extensive three-year process of engaging with current and future customer segments.
"The evolution of our brand is an important part of our strategy for continued market leadership," Mr Mwangi said during the bank's 35 years' celebration in Nairobi.
The new logo features the word "Equity" without an entity name, unifying the various brands under the group.
The refreshed look will first roll out in Kenya and eventually to other African markets, including Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo (DRC), Zambia, Mozambique, and Ethiopia.
"From tomorrow, you will see the new signage in all our branches, as part of our plan to modernise and update our distribution network," Mr Mwangi added.
