This archive report was first published on 3 October 2019.
On the occasion of its 35th anniversary, Equity Group has unveiled a new logo, marking a significant milestone in its journey of transformation and regional expansion.
The new logo is a reflection of the group's evolution into a comprehensive financial services provider, offering a range of services under one roof, including insurance, banking, and investment banking.
According to the Group's CEO, the rebranding is the culmination of a three-year process aimed at engaging with current and future customers, and it marks a significant step in the bank's modernization journey.
"The evolution of our brand is an important part of our strategy for continued market leadership," the CEO said. "It is integral to the promise we made to all of our stakeholders when we began our journey of transformation to modernize and do all we can to get closer to and better serve our customers."
As Equity Group continues to grow and expand its services, the new logo is a testament to its commitment to innovation and customer satisfaction.
