This archive report was first published on 3 October 2019.
On Thursday, NCBA Group unveiled a new logo and tagline, 'Go for it,' as it officially commenced operations following the merger of NIC Group PLC and Commercial Bank of Africa Limited.
The Central Bank of Kenya and the National Treasury granted approval for the merger via a Kenya Gazette notice on September 27, 2019.
The approval paved the way for the two organisations to officially start operations as NCBA Group PLC from October 1, 2019, with the Kenya operating bank being called NCBA Bank Kenya PLC.
Isaac Awuondo, Chairman designate of NCBA Bank Kenya PLC, said the new brand identity would enable the combined entity to leverage on the strengths, values, and historic legacies of the former two brands.
"We are pleased to unveil our new inspirational logo, as part of our journey to bring our merger under one unified banner. Starting this month, the new NCBA logo and visual identity will be rolled out gradually across all our customer touch points," said Awuondo.
John Gachora, NCBA Group Managing Director, said the name and logo reflected the new bank's deep roots and experience in the region and represented the ambitions of the bank to become the first bank in Kenya and grow across the continent.
"We are excited about our bold, new unified identity which sets us apart and resonates very well with our customers. NCBA is a stronger and larger bank, with the financial strength, expertise, and regional connectivity to put its customers first through an expanded range of products and services," says Gachora.
Elsewhere, Equity has unveiled a refreshed identity in line with its ongoing journey of transformation and regional expansion.
Equity will present itself as a unified brand, with one basket of products and services under one roof, ranging from banking to insurance and investment.
Commenting on the move, Equity Group CEO and Managing Director Dr. James Mwangi noted that the refreshed positioning followed an extensive three-year process of sounding out its current and future customer segments.
"The evolution of our brand is an important part of our strategy for continued market leadership as well as being integral to the promise we made to all of our stakeholders when we began our journey of transformation to modernize and do all we can to get closer to and better serve our customers," he said.
