This archive report was first published on 3 October 2019.
Published on October 3, 2019, the Magical Kenya Travel Expo (MKTE) has begun at the Kenyatta International Conference Center in Nairobi.
The three-day travel expo has drawn in over 200 African exhibitors who are meeting with over 150 buyers from 25 key source markets globally.
Among the participants from Tanzania are the Tanzania Tourism Board (TTB), Wellworth group of companies, Asilia, The African Tulip/The Retreat at Ngorongoro, and Bluebay hotels Zanzibar.
Other attendees include Mawe Lodges Tanzania, Lake Natron Camp, Grumeti Migration Camp, Mada Adventures Aloft Balloon Safaris, Ziwani Lodge, and Nomad Tanzania.
Also in attendance is Kibo Palace, Karibu camps and Lodges, Ang'ata camps and Safaris Tanzania.
According to the Kenya Tourism Board, MKTE presents an opportunity to access a gathering of East Africa's tourism leaders, policy makers, leading tourism products, global buyers, and media.
The hosted buyers had the opportunity to experience part of Kenya on an authentic five-day fam trips which featured almost 30 highlights of the country before the expo.
Some of the places they explored were Aberdare National Park, Samburu National Reserve, Mount Kenya, Diani, Ol Pejeta Conservancy, and Mombasa to mention a few.
MKTE this year is embracing the theme surrounding innovation for authentic and memorable experiences, addressing the need to find a connection between innovation in the tourism industry and the creation of authentic experiences for local and international tourists.
Some of the new features that MKTE this year has introduced include experiential seminars on innovation, an outdoor food village showcasing Kenya's authentic food scene, and a student education program.
