This archive report was first published on 2 October 2019.
On October 2, 2019, John Kageche wrote about the importance of owning up to past mistakes in the sales industry.
Historical injustices refer to past moral wrongs committed by previous individuals that have a lasting impact on the current generation. In the context of sales, these injustices can take many forms, such as delayed loan approvals or miscommunication with customers.
When a seller is confronted with a historical injustice, they have two options: they can either deny responsibility or own up to the mistake and apologize. The latter approach is often the most effective, as it shows the customer that the seller is willing to listen and make things right.
By owning up to past mistakes, sellers can build trust with their customers and colleagues. This trust is essential for success in the sales industry, as it allows sellers to establish strong relationships with their clients and overcome obstacles that might otherwise hinder their progress.
As John Kageche noted, 'Retreating to another market with your tail between your legs just defers your building capacity to handle historical injustices and makes you irresponsible.'
Ultimately, owning up to past mistakes is a crucial step in overcoming historical injustices and achieving success in the sales industry.
