This archive report was first published on 2 October 2019.
October 2, 2019 - Nairobi, Kenya - Equity Bank has unveiled a refreshed identity, marking a significant milestone in its 35-year journey of transformation and regional expansion.
The new identity is designed to create a sustainable growth path and service delivery in today's rapidly changing financial services environment.
Going forward, Equity will present itself as a unified brand, offering a basket of products and services under one roof, ranging from banking to insurance and investment.
Commenting on the move, Equity Group CEO and Managing Director Dr. James Mwangi noted that the refreshed positioning follows an extensive three-year process of sounding out its current and future customer segments.
