This archive report was first published on 1 October 2019.
On September 27th, Kenya Breweries Limited (KBL) introduced Hop House 13, a premium international quality lager, in Nairobi, marking its entry into the Kenyan market.
Available across Europe, Kenya is the first African country to launch this new Guinness variant.
Combining tradition and novelty, Hop House 13 balances the care and experience of 250 years of Guinness brewing with a new, contemporary style of premium international quality lager.
Speaking at the launch, Ms. Nduku Wamakau, Marketing Manager – Guinness at Kenya Breweries Limited, said, “Hop House 13 will launch with an experiential event that will tap into all senses of our consumers allowing them to experience the excitement about this new lager from Guinness.”
Created in Dublin and brewed locally in Kenya, Hop House 13 is double hopped for more taste, made with Guinness yeast, and features locally sourced malt and hops.