This archive report was first published on 1 October 2019.
Published on October 1, 2019, Diamond Platnumz made headlines after signing a lucrative endorsement deal worth close to 1 billion shillings.
The deal, which saw Diamond sign on an entire army battalion to escort him to collect his cheque and make the announcement, is one of the biggest in the history of endorsement deals in East Africa.
According to reports, Diamond was paid 999,673,900 Tanzanian shillings, a staggering amount that converts to 45,197,149.20 Kenyan shillings.
While some may question whether the company will get value for their money, Diamond's massive following in Tanzania and potential spillover effect in neighboring countries could make this deal a worthwhile investment.
As one of the biggest celebrities in Tanzania, Diamond Platnumz is known for his cultish following, and it remains to be seen whether he will deliver on this deal.
