This archive report was first published on 26 September 2019.
On September 26, 2019, Kenindia Assurance Development announced plans to launch a mobile-based platform for buying insurance policies, targeting the tech-savvy youth.
According to Chief Operating Officer James Macharia, the platform will provide users with unbiased access to insurance information and enable faster decision-making.
"We are looking at a digital system that will provide our current and potential customers tailor-made advice with instant quotes to enable a faster decision-making process," said Mr. Macharia.
The traditional brick-and-mortar approach is no longer effective for younger consumers, and insurers must explore new distribution channels to reach the tech-savvy masses.
Kenindia Assurance Development's move follows an emerging trend among underwriters who have invested in their own online portals, enabling Kenyans to buy insurance covers via mobile phone-based platforms.
