This archive report was first published on 26 September 2019.
On September 26, 2019, The Standard Group unveiled two new radio stations, Spice FM and Vybez FM, with unique decor that reflects their target audience and music style.
Spice FM, catering to a slightly mature audience, features orange hues on the wall and a conspicuous logo of a fiery flame to spice up one's life. The flame represents the elevated conversations and debates held on current affairs, according to Head of Radio, Tom Japanni.
Spice FM's studio is designed to incorporate a stage for live band performances and features talk radio incorporated with soul music.
Vybez FM, targeting the youth, has a studio with background colors of shades of light grey and charcoal grey. The red, black, green, and yellow rasta colors are cleverly incorporated into the set without being overbearing, alluding to the global appeal of neo-reggae music played in the studio.
The studios have double-glazed windows to keep the sound in studio and not be disruptive to the rest of the newsroom. The two new radio stations are an addition to Radio Maisha, as The Standard Group PLC stamps its authority in the radio industry.
