This archive report was first published on 26 September 2019.
Naivas supermarkets has marked another milestone in its expansion journey by opening its 55th store in Kenya, located in Ngong, on September 20, 2019.
The new outlet, situated next to the main bus station in Ngong, is designed to cater to the growing population of the urban area. This is Naivas' third outlet in Ngong town, following its initial foray into the area in 2011 at the Juanco plaza.
Speaking during the official opening, Naivas Chief Commercial Officer Willy Kimani emphasized that the expansion into Ngong town is part of the company's broader strategy to adequately serve Kajiado County.
According to 2012 county data, Kajiado has a population growth rate of 5.5 percent, with an estimated total population of 807,070, comprising 401,785 females and 405,245 males. The county government projected the population to reach 1 million by 2017.
Ngong's population is estimated to be one-fifth of Kajiado's, having doubled over the last decade since the 2009 census, which placed it at just over 100,000 people.
“Ngong continues to post impressive growth as a satellite urban area of the Nairobi metropolis, and with the ongoing expansion of both Ngong and Magadi roads, it is set to become even more accessible,” said Kimani, noting that these developments will lead to a higher population density.
The new Naivas branch is designed as an express outlet to serve customers seeking quick access to fresh food items and groceries with a relatively fast exit.
