This archive report was first published on 25 September 2019.
Published on September 25, 2019, with 700 million monthly users, Instagram has become an essential platform for businesses looking to make an impact online, especially in Kenya's fashion, beauty, and fitness industries.
Linda Okello, a model who recently sold her Instagram page with 16,000 followers at Sh1 per follower, attributes the secret to making Instagram work for you to increasing your following steadily and consistently.
Here are four simple ways to get started:
- Use what's free: Set up a business profile on Instagram, which enables customers to communicate with your brand via text or email, and gain access to data on who's checking out your page and from where through Instagram Insights.
- Go from Insta to the rest: Share your Instagram posts on other social media platforms, including Facebook, Twitter, and LinkedIn, to increase your followers and audience impact.
- Start slow: Post two times a day, in the morning and evening, to avoid overwhelming your audience and keep an eye on the data on your audience to adjust your posts accordingly.
- Encourage conversation: Interact with your followers, ask them to 'tag a friend who'd love this,' or use hashtags that get them involved in your posts to create a loyal following and boost the chances of their recommending your page or brand to their friends.
By following these tips, you can increase your followers, reach a larger audience, and grow your brand on Instagram.
