This archive report was first published on 25 September 2019.
Published on September 25, 2019, Safaricom announced that it had sold more than 600,000 Neon smartphones in 2019, making them the most popular and affordable 4G smartphones in the country.
The Neon range was revamped in April 2019 to introduce the most affordable 4G smartphone in the country, priced at KES 3,999. According to Michael Joseph, CEO of Safaricom, the Neon range was introduced to cater to customers seeking quality and reliable smartphones at an affordable price.
The Neon smartphones are precisely tailored to offer an optimum combination of screen-size, battery capacity, device storage, camera, and phone memory at low prices. Additionally, the devices are engineered to deliver superior connectivity, offering fast data speeds off Safaricom's countrywide 4G network.
Neon Phones Prices ¶
The prices of the Neon phones are as follows:
- Neon Lite (4G and VoLTE): KES 4,999
- Neon Nova LTE (4G and VoLTE): KES 4,599
- Neon Ray (4G and VoLTE): KES 3,999
- Neon Storm: KES 3,349
- Neon Kicka 4: KES 3,199 (Masoko only price)
Recently, Safaricom has partnered with Google to deliver an optimized variety of Android known as Android Go edition on the Neon devices. Android Go edition helps Neon smartphone users control their data usage by managing which apps can use data through the 'Data Saver' feature and compressing data through the Chrome browser.
The Neon range of Smartphones are available under Safaricom's Maisha Ni Digital campaign through the firm's more than 50 shops across the country, Safaricom dealers, and online at Masoko.com.
