This archive report was first published on 25 September 2019.
Published on September 25, 2019, media executive Serah Katusiah shares insights on the ever-changing media landscape.
With the rapid pace of technological advancements, what works today may become obsolete tomorrow. Serah Katusiah, MD of Mediacom East Africa, identifies three trends that have taken the industry by storm.
Three Key Trends ¶
- Influencer Marketing
Influencer marketing involves endorsements and product placements from experts in their respective fields. These influencers are chosen from various platforms, including social media, where they have significant influence over their followers.
- The Power of Video
According to Serah, most firms have turned to video marketing due to the ease of video-sharing on platforms like WhatsApp. People are more inclined to consume video content, making it easier for videos to go viral.
- Technology as a Marketing Tool
With the rise of e-commerce, bots are increasingly being used to bridge the gap between service providers and customers. This has improved customer service, enabled data monitoring, and reduced costs.
Watch the full interview with Serah Katusiah on YouTube.
