This archive report was first published on 23 September 2019.
Kenya is playing host to tourism business people from about 50 countries participating in this year's Magical Kenya Travel Expo (MKTE), the largest tourism fair in the region organized by the Kenya Tourism Board (KTB). The event is set to take place from October 2nd to 4th, 2019.
Published on September 23rd, 2019, the tourism exposition will be preceded by tours organized for the business buyers to different tourism attractions across the country from September 27th to October 1st, 2019.
According to KTB Chief Executive Officer Dr. Betty Radier, the event will provide an opportunity for 211 local exhibitors, including hotels and travel agencies, to benefit from a cost-effective promotional platform that will generate new business through interaction with international trade.
Already 164 hosted buyers and 20 international media personalities are confirmed for the event, which has also attracted tourism boards from the region, including Rwanda Development Board, Uganda Tourism Board, Tanzania Tourism Board, Seychelles Tourism Board, and Zimbabwe Tourism Board.
Radier noted that the expo presents a significant opportunity for the tourism industry to network and explore business opportunities at the leading travel trade expo in East Africa.
With the number of hosted buyers and exhibitors recording a 15% and 3% increase respectively compared to the 2018 expo, the event is expected to generate significant revenue for the tourism industry.
