This archive report was first published on 22 September 2019.
On Friday night, hundreds of revellers gathered at Blackyz Lounge in Hurlingham, Nairobi, to celebrate the annual worldwide Jack Daniel's Birthday.
The event featured a variety of Jack Daniel's Whisky brands, including Tennessee Honey Whiskey, Jack Daniel's Old No. 7, Jack Daniel's Single Barrel Select, Jack Daniel's Gentleman Jack, and the new Jack Daniel's Tennessee Fire.
Guests were treated to feel-good music and samples of their favorite Jack Daniel's Whisky brands.
According to Zara Kuria, Jack Daniel's Kenya Brand Manager, the brand has been engaging in several events to celebrate and interact with its consumers.
"We are proud to join the world in celebrating Jack Daniel's birthday and as a brand, we're using this opportunity to interact with our brand consumers who are globally referred to as Jack and friends, in different establishments in Nairobi," Zara said.
Other establishments that have taken part in these celebrations in Nairobi include DejaVu, Mercury Lounge, Jiweke Tavern, Blend, Milan, Curries Bar and Restaurant.
Jack Daniel's is an American whiskey brand, one of the top four premium whiskys in Kenya, founded by Jack Daniel about 150 years ago.
Every September, Jack Daniel's is celebrated the entire month since his actual birth date isn't known after fire destroyed the earliest documentation of his birth in Tennessee, USA.
