This archive report was first published on 21 September 2019.
Published on September 21, 2019, a consumer perception survey conducted by World Animal Protection in Kenya, Zambia, Tanzania, and Uganda highlighted growing concerns about animal welfare among consumers.
According to the survey, 76.4% of respondents associated the use of antibiotics in animals with poor human health and diseases, with residues from these antibiotics potentially ending up on consumers' plates.
Over 80% of the participants emphasized the importance of food safety in their purchasing decisions, with many willing to pay more for humanely produced meat.
Dr. Victor Yamo, Farming Campaigns Manager at World Animal Protection, noted that the survey underscores the need for meat retailers and producers to prioritize animal welfare.
“This survey points to a significant need for meat retailers and producers to start thinking seriously about animal welfare. There is a strong correlation between how animals are raised and the quality of the end product – the meat that ends up on our table. It is therefore important that farmers ensure that the animals they produce enjoy their five animal freedoms,” Dr. Yamo said.
