This archive report was first published on 19 September 2019.
Published on September 19, 2019, a GeoPoll survey revealed the top radio stations in Kenya, with Swahili stations dominating the national audience.
According to the survey, Radio Citizen and Radio Maisha were the most popular stations, with 10.8% and 9.7% share respectively, followed by Radio Jambo with 8.9% share.
These findings echoed the Kenya Audience Research Foundation (KARF) survey of February and March, which put Citizen Radio owned by Royal Media Services, top nationally at 13%, followed by Radio Jambo of Radio Africa Group at 7.3% and Standard Groups Radio Maisha with 6.6% and 6.8%.
However, in Nairobi, the battle for listeners was tight, with English and Kiswahili stations competing for the top spot. Classic 105 dominated the airwaves with the 'Maina and King'ang'i' show, with a 19.5% audience share among the target group from 6am – 10am.
Radio Jambo, KissFM, Radio Citizen, and Milele FM were also in the top 5 radio stations in Nairobi during this period.
GeoPoll's survey highlighted the regional nature of radio broadcasts, with a large portion of the target audience listening to stations outside the top 10 during the mid-morning time period.
