This archive report was first published on 29 August 2019.
On August 30, 2019, Quickmart, a Kenyan retailer, marked a significant milestone in its expansion strategy by opening its 11th branch in Nairobi's Waiyaki Way.
The new outlet, located next to Deloitte's office block, is part of the company's efforts to increase its market share and revenue through the rollout of more branches and its fresh food market concept.
According to Quickmart, the new branch will focus on allocating more floor space to fresh produce, a move aimed at increasing the retailer's gross profit margins.
Quickmart Marketing Manager, Betty Wamaitha, stated that the company targets sales contribution of up to 30 percent from the fresh food segment.
The new branch is the result of a partnership between Quickmart and local design firm Renova Ltd, which implemented the modern architecture and catchy layout applied on the new segment.
