This archive report was first published on 28 August 2019.
On Facebook, a father's post about selling his child's drawings for Sh25 each to support a children's home went viral, demonstrating the effectiveness of storytelling in business. The post's success can be attributed to its ability to connect with the audience on an emotional level, highlighting the importance of a clear 'why', 'how', and 'what' in business communication.
According to Lindsay Thibeault of HubSpot Academy, businesses need a story to connect with their audience in today's competitive world. The correct method to use when telling a story is based on Simon Sinek's The Golden Circle Rule, which involves explaining 'Why' you do what you do, 'How' it will help your audience, and 'What' you are offering.
As Sinek says,
