This archive report was first published on 23 August 2019.
Naivas retail chain is celebrating a decade of operations with a major boost to its customer loyalty program. The company plans to invest at least Kshs 170 million over the next three years to expand the program.
Introduced in its early stages, the Naivas Loyalty card allows customers to accumulate points with every purchase, redeemable for cash to buy products at its stores countrywide.
Naivas Chief Commercial Officer Willy Kimani explained that the loyalty card provides the firm with a database of customers, enabling direct engagement and communication.
"We consider the Naivas Reward Card a saving tool for customers with which they can diligently put aside sufficient points to acquire products or groceries on a rainy day," said Kimani.
As part of the strategy to enhance the program's versatility, Naivas is working with local commercial banks and global payment platform provider Visa to expand its utility range and deliver additional value to its customer base.
During the census period, Naivas customers will be awarded double points when shopping in its chains, and the company will be carrying out a series of consumer promotions to reward its nearly 1.2 million Naivas Reward Cardholders.
Customers can obtain a Naivas Loyalty Card by visiting any Naivas Supermarket, presenting their National Identification Number (ID) or Passport at the Customer Service Desk, and following the activation process.
