This archive report was first published on 21 August 2019.
Apple's ambitious streaming service, Apple TV+, is set to launch in November, marking the tech giant's entry into the competitive streaming market.
According to a report by Bloomberg, Apple TV+ will have a monthly fee of $9.99, with a one-month free trial available for new subscribers.
Apple has already invested over $6 billion in producing original content for its streaming service, as reported by a US-based media outlet.
While Apple's streaming service may seem pricey compared to its competitors, the company's innovations often come with a premium price tag. For instance, Amazon Prime Video offers its streaming service for $8.99 per month with an annual subscription, while Netflix's basic standard definition plan starts at $9 per month.
Disney's upcoming streaming service, Disney+, will launch at $6.99 per month, with the option to bundle it with ESPN+ and Hulu subscriptions for $13 per month. The streaming market is heating up, and Apple will need to invest heavily in original content and licensing to attract viewers away from its competitors.
One potential strategy for Apple is to bundle its online services, including Apple Music, iCloud, and Apple TV+, and offer them at a discounted rate to keep customers locked in. This could be a clever move, but only time will tell if it will pay off.
Apple's entry into the streaming market is a significant development, and it will be interesting to see how the company's innovative approach will shape the industry.
