This archive report was first published on 29 July 2019.
On July 29, 2019, Keroche Breweries launched a new beer, KB Lager, in Naivasha, marking a significant move in the alcoholic drinks market.
The KB Lager is the third beer brand for the company, which also produces Summit Lager and Summit Malt. Chief Executive Tabitha Karanja said during its launch that the new beer is a unique blend of 70% locally grown cereal and 30% malted barley.
"We promised to launch more products and finally we have come up with a unique beer that is using 70 per cent locally grown cereal and 30 per cent malted barley," she said.
The firm also produces an array of spirits. According to Karanja, the move to use local products would be a big boost to farmers, and the company would support them in their production.
"We will support all Kenyans cereal farmers to continue growing cereals that meet international standards and suitable for beer brewing," she said.
Karanja termed KB Lager as specially crafted using state-of-the-art technology and traditional processes that guarantee customers full satisfaction.
She added that the introduction of the beer would see 400 jobs directly created and thousands of others indirectly through the distribution network.
"Our introductory prices for KB Lager is Sh120 per bottle, which is pocket-friendly, and we urge our bar owners to maintain the prices," she said.
During the function, Karanja called on the government to support local farmers to achieve the innovation necessary to the economy through agribusiness.
Currently, Keroche Breweries has the capacity to produce 600,000 beer bottles per day.
