This archive report was first published on 26 July 2019.
July 26, 2019 - Kanye West's highly successful Yeezy brand, valued at an estimated 1.5 billion dollars by Forbes, is not the only clothing line from the artist. West has been hosting 'Sunday Service' concerts, featuring a gathering of artists and celebrities, including Gwen Stefani and the Kardashians, every Sunday morning.
Building on the success of these concerts, West has filed to trademark the phrase 'Sunday Service' for use in the apparel space. The new line will include a range of garments, including shoes, tops, dresses, pants, jackets, scarves, loungewear, and socks.
West's fans got a taste of the new line when he sold socks at Coachella, a performance that marked the first time the 'Sunday Service' concert was held in a large public setting. The line is expected to be a significant addition to West's fashion empire, which already includes the highly successful Yeezy brand.
Page Six reports that West filed to register the phrase 'Sunday Service' on July 19 for use in the apparel space. The new line is expected to be a major player in the fashion industry, with West's fans eagerly anticipating the release of the new garments.
