This archive report was first published on 23 July 2019.
Ghetto Anthem Artists: A Market Overload ¶
As of 2019, the Kenyan music industry is witnessing a surge in ghetto anthem artists, with numerous groups emerging. However, this influx has led to a market overload, where artists are struggling to stand out from the crowd.
With the rise of social media and music streaming platforms, it has become easier for artists to produce and distribute their music. However, this has also led to a proliferation of low-quality music, with many artists focusing on catchy hooks and beats rather than meaningful lyrics and melodies.
According to an opinion writer, the ghetto anthem scene is reminiscent of small kiosks, where numerous vendors compete for customers. In this scenario, only the most unique and talented artists will survive.
Groups like Ethic Entertainment, Rico Gang, Boondocks Gang, Ochungulo Family, Sailors, and Zzero Sufuri are among the many artists vying for attention in the ghetto anthem scene. However, with so many artists producing similar music, it's becoming increasingly difficult for fans to distinguish between them.
As the market continues to become more saturated, it's likely that only the most talented and innovative artists will remain. The question is, who will carry the day in the future?
Only time will tell, but one thing is certain – the ghetto anthem scene is becoming increasingly competitive, and only the strongest will survive.
