This archive report was first published on 22 July 2019.
On July 22, 2019, Kenya's Kibao Vodka made a significant achievement by ranking 86th among the Top 100 World's Fastest-Growing Spirits brands by volume in the globe, as per IWSR Drinks Market Analysis.
The local brand outperformed several international spirits, including Tullamore Dew Whiskey, Hendrick's Gin, Bulleit Whiskey, and Havana Club Rum, in the rankings.
According to IWSR Drinks Market Analysis, Kibao grew its volumes by 114.7 percent to 365,000 nine-litre cases in 2018, up from 175,000 nine-litre cases in 2017.
“The world's top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11 percent, compared to total global category growth of 0.8 percent in 2018,” said the report.
Kibao, a product of Kenya Wines Agencies Limited (KWAL), was the only Kenyan brand to make it on the list, which featured other international spirits such as Johnnie Walker Scotch whisky, Jameson Whiskey, and Baileys Cream Liqueur.
Distell, the majority shareholder in KWAL, credited Kibao and Hunter's Choice for the growth in its report, stating that KWAL is “performing beyond expectations, led by the impressive performances of local brands Kibao and Hunter's Choice”.
