On May 26-27, 2022, the D&AD Awards recognized outstanding creative work globally, with Ogilvy Africa emerging as the second overall agency network. The agency won a Yellow Pencil for their impressive work in the Lesso Lessons project, a partnership with Roto Tanks, a plastic water tank manufacturer in Kenya.
Launched in March 2002, the project aimed to combat malnutrition using traditionally patterned fabric garments often used to carry babies (called ‘lessos’) to educate young Kenyan mothers in rural areas on proper postnatal nutritional care.
Commenting on the Award, Vikas Mehta, CEO-Ogilvy Africa said, “this is a great win for us as an agency and for the creative industry across the continent. We are grateful to our team in Kenya for their inspirational work on Lesso Lessons. They not only beautifully repurposed a very meaningful, traditional creative icon – but they did it in a way that has the power to use this tradition to impact the lives of the very children it was intended for.”
The D&AD Awards have been stimulating and celebrating creative excellence since 1962. The Awards recognize work that has made a significant impact and will inspire seasoned talent as well as the next generation.
