Kenya Breweries Limited has announced its involvement in the 2022 Rhino Charge, an off-road 4×4 challenge event scheduled for 3rd June in Baringo County.
The event, organized by Rhino Ark Charity, aims to raise awareness on environmental conservation through the competition.
Kenya Breweries Limited Senior Brand Manager Abel Ratemo expressed the company's excitement to be part of the event for the second year running, stating, 'We are extremely excited to be part of the Rhino Charge competition for the second year running. Our experience was nothing short of special as we got to enjoy the unique adventure that is the Charge. As KBL, we have and continue to prioritise sustainable behaviour within all our interactions and supporting events like the Charge will ensure we actualise this goal.'
As the official responsible drinking partner, Kenya Breweries Limited aims to continue sensitizing the motorsport world on the need to enjoy themselves in a safe environment. The company is also partnering with Bushbabes, an all-female team, to participate in the event.
Bushbabes Captain Petra Somen expressed the team's delight at the partnership, stating, 'We are excited to participate in our 12th Charge event. It has been a privilege to continually show up for this worthwhile cause to raise awareness on environmental conservation, something we are extremely passionate about. We are also glad to be partnering with Kenya Breweries as we share similar values on promoting inclusivity and diversity in Motorsport and increasing sensitisation on conservation within our environs.'
Last year's Rhino Charge edition raised a total of KSH 1,050,000, which is expected to be invested in environmental conservation in Baringo County.
