This archive report was first published on 17 July 2019.
On July 17, 2019, Safaricom's BLAZE launched a groundbreaking e-learning platform, BLAZE LINK, designed to equip young Kenyans with the skills and knowledge needed to succeed in their chosen professions.
BLAZE LINK aggregates e-learning resources from top partners like Google, IBM, Wezesha, Cloud Factory, and Brighter Monday, offering thousands of free online courses across various disciplines, including sales and marketing, finance, agriculture, creative arts, programming, and development.
“BLAZE LINK is a new addition to the Be Your Own Boss (BYOB) platform, which is focused on empowering the youth as they journey towards success. We are leveraging on the power of digital platforms so that we can reach those who cannot make it to the BYOB summits and creation camps,” said Michael Joseph, Safaricom CEO.
The platform has been developed in line with Safaricom’s ethos of linking people to people, people to knowledge, and people to opportunities. Upon logging on to BLAZE LINK, users undergo an ‘about’ test to identify their strengths and skills, after which they are offered relevant courses based on their interests and academic background.
Users who complete course modules are directed to further learning opportunities and experiential training through partner organizations or available jobs for those looking for employment.
BLAZE LINK also offers exclusive access to master class videos on Agribusiness, Creative Arts, Fashion, Film & Photography, Music, Technology, and Production & Sales, delivered by local category experts.
Visit https://link.blaze.co.ke/ to access BLAZE LINK.
