This archive report was first published on 9 July 2019.
Safaricom Cuts Data Prices Amid Intense Competition ¶
On July 9, 2019, Safaricom, a leading telecommunications company in Kenya, announced a reduction in its data prices in response to intense competition from other companies.
The company, which is owned by Vodacom Group, a South African telecommunications company that holds a 35% stake in Safaricom, cited market pressure from other companies as the reason for the price cut.
According to Safaricom, the price reduction is aimed at maintaining its market share and ensuring that its customers continue to enjoy high-quality services.
The company has been facing stiff competition from other telecommunications companies, including Airtel Kenya and Telkom Kenya, which have been offering similar services at lower prices.
As a result, Safaricom has reduced its data prices by 42% in a bid to remain competitive in the market.
The price reduction is expected to benefit both businesses and individuals who use data services in Kenya.
According to a report by the International Telecommunications Union (ITU), the use of the internet in Kenya reached 89.4% by December 2017.
With the price reduction, Safaricom aims to maintain its market share and ensure that its customers continue to enjoy high-quality services.
As the telecommunications industry continues to evolve, Safaricom remains committed to providing its customers with the best possible services.
