This archive report was first published on 12 January 2022.
Published on January 12, 2022, Funke Michaels' career journey is a testament to her passion and the love from others and for others. Born in Nigeria, Michaels has spent over 21 years honing her skills in sales, marketing, and advertising, working with top brands like Coca-Cola, Peugeot, and Samsung.
With a global reach spanning Sub-Saharan Africa, North and Middle East Africa, Europe, the UK, Latin America, and the Caribbean, Michaels has established herself as a Creative-Communications practitioner. Her experience has taught her the importance of being accessible to consumers, humanizing brands, and understanding consumer needs.
Michaels' approach to marketing emphasizes the value of love, kindness, and empathy. She believes that being kind to people indiscriminately can reap long-term benefits, and she has had the pleasure of working with people who have become like family to her. At Samsung, she gained a sense of community and commitment to giving people the space and empathy they need to succeed.
One of the most significant lessons Michaels has learned is the importance of education and support. She recalls having to take a nation-wide entrance exam to university, which was a manual and inefficient process. Later, she worked with a team that revolutionized the process, making it digital and more efficient. Michaels thanks her mentors for their support, which has been instrumental in her success.
Michaels' advice to young marketers is to be bold, not just for the salary, but for the opportunity to make a difference. She teaches the importance of frugality and marketing brands with limited budgets. Her story is a testament to the power of love, education, and determination.
