This archive report was first published on 31 December 2021.
Kenya: Demand for Wellness Products On the Rise in Kenya ¶
December 31, 2021
Companies with health and wellness products have seen a significant boost in their sales in Kenya, thanks to increased awareness and personal health concerns brought on by the Covid-19 pandemic.
QNET Chief Executive Malou Caluza notes that wellness products took the lead in East Africa sales, with Kenya leading the pack.
The firm estimates the wellness market will grow by 30 percent year on year in East Africa as wellness is now considered a top priority in most homes.
Products taking the lead include vitamin and mineral supplements, which have risen sharply during the pandemic.
According to QNET, their direct selling program has allowed individual entrepreneurs to take the lead in building a sales initiative.
Research has shown that supplementing with certain vitamins, minerals, herbs, and other substances can help improve immune response and potentially protect against illness.
However, currently, no research supports the use of any supplement to protect against COVID-19 specifically.
East Africa sales were 16.7 percent higher in 2021 compared to the previous year, with demand elevating.
The move comes even as lifestyle diseases such as high blood pressure and cancer are now the leading causes of death in Kenya.
More than half of the deaths - 55 percent - are caused by high blood pressure, heart diseases, diabetes, and cancer.
Every year, about 28,500 Kenyans are diagnosed with cancer, and a shocking 22,100 of them die from lack of treatment due to high cost.
The global wellness market is estimated at more than $1.5 trillion, with annual growth of 5 to 10 percent, according to research firm McKinsey & Co.
