This archive report was first published on 18 December 2021.
Kenya has solidified its position as a world-leading safari destination, earning the top spot in Africa for the seventh year in a row, as announced by the World Travel Awards in 2021.
The prestigious annual global awards recognized Kenya's premier wildlife tourism offerings, beating out Botswana, South Africa, Tanzania, Namibia, Zambia, and Zimbabwe.
Kenya's National carrier, Kenya Airways, was also recognized as Africa's leading airline, with its business class emerging top in the continent.
Other category winners included Four Points by Sheraton Nairobi as Africa's Leading Airport Hotel 2021, Diamonds Dream of Africa as Africa's Leading All-Inclusive Resort 2021, and Nairobi as Africa's Leading Business Travel Destination 2021.
Kenya Tourism Board CEO Betty Radier attributed the win to the country's superior offering of the safari product and experience, stating, 'This recognition is an endorsement of Magical Kenya, known as the home of authentic African Safari. Without a doubt, this is well-deserved, and I believe that we shall get even better.'
Radier emphasized the country's commitment to preserving and showcasing its unique wildlife heritage, adding that Kenya would continue to build on its potential growth areas, including the Magical Kenya Signature Experiences.
During the Covid-19 pandemic, the Ministry of Tourism and Wildlife launched a virtual live stream campaign to showcase game safaris in parks and reserves across the country, broadcast worldwide as part of the Magic Awaits destination marketing campaign in 2020.
Kenya has also partnered with video sharing platform TikTok to showcase the great wildebeest migration at the Maasai Mara game reserve in August this year.
Radier stated, 'Kenya is a rich and diverse country, with an incredible wildlife offering which we want to highlight as well as protect... Kenya Tourism Board is keen to ensure MagicalKenya remains top of mind among consumers.'
