This archive report was first published on 3 November 2021.
On November 4, 2021, Jumia, Africa's leading e-commerce platform, kicked off its 9th edition of the 'Jumia Black Friday' campaign, dubbed 'Kila siku ni Black Friday, 30 days of Black Friday.'
For the first time in its history, the 2021 Black Friday edition on Jumia included the sale of dairy cows at Sh. 100 each, available from midnight on November 4.
According to Jumia Kenya's chief executive officer Sam Chappatte, the event is the biggest sale of the year, with a special time for sellers and partners to build up savings for the festive season.
Chappatte emphasized that there will be limited stock available, but millions of deals to choose from, including all of Kenyan consumers' everyday favorites, such as 5kgs of Jogoo Unga at Sh. 149, equivalent to a discount of over 40 per cent.
The campaign, which ran from November 5th to 26th November, was held in partnership with brands like Equity bank, Xiaomi, L'oreal (Garnier), PRK (Beefeater), RB (Harpic), Johnie Walker, Hisense, Adidas, and others.
