This archive report was first published on 3 November 2021.
Nairobi, Kenya, November 3, 2021 – LG Electronics is tapping into the rapidly growing on-demand laundry market in East Africa with a new concept designed to meet the needs of time-conscious consumers.
The company has partnered with local vendors and entrepreneurs to establish stores in strategic locations, equipped with state-of-the-art washing machines and offering differentiated laundry solutions to an increasingly affluent middle-income market.
LG's new concept, known as LG commercial machine reference stores, involves partnering with small laundry businesses targeting consumers who prefer their personal laundry done by professionals.
According to LG East Africa Home Appliances Product Manager Eden Seo, the company will work with local distributors and entrepreneurs to offer consumers unique laundry solutions.
“Our new laundromat concept is designed to deliver a premium and convenient laundry solution to both owners and customers,” said Seo. “Using LG smart washing and drying technology, the idea is to offer investors and clients a smarter, safer way of doing laundry.”
The new marketing concept will also create opportunities for small businesses to venture into on-demand laundry services, catering to single individuals and working couples with families.
LG has already launched two smart laundry shops in Nairobi, with the second one opening at the Thika Road Mall. The company plans to expand its services across the country, capitalizing on the growing demand for laundry solutions driven by the expanding middle class.
