This archive report was first published on 2 November 2021.
LG Electronics has entered the East African on-demand laundry market with a new concept that aims to provide superior home washing services to an increasingly affluent middle-income market.
The company has partnered with local entrepreneurs and vendors to establish stores in strategic locations, equipped with cutting-edge washing machines and offering differentiated laundry solutions.
LG East Africa Home Appliances Product Manager Eden Seo stated that the company will collaborate with local distributors and entrepreneurs to offer consumers unique laundry solutions.
“Our new laundromat concept is designed to deliver a premium and convenient laundry solution to both owners and customers. Using LG smart washing and drying technology, the idea is to offer investors and clients a smarter, safer way of doing laundry,” said Eden Seo.
The new concept will also create opportunities for small businesses to venture into on-demand laundry services, catering to both single individuals and working couples with families.
LG has already launched two smart laundry shops in Nairobi, with the second one opening at the Thika Road Mall (TRM) in September last year.
According to Eden Seo, LG's goal is to work with partners to serve the growing market for laundry solutions driven by the expanding middle class looking for safe and convenient services.
“Starting from a concept, Hotpoint has proved that Laundromats are a viable and profitable business in Kenya. The Laundry Lounge store at the Point Mall in Buruburu continues to go from strength to strength, and its success has given us the impetus to open our second store at the Thika Road Mall. Over the past six months, we have seen laundromats open in every corner of the country and expect to see this trend continue. Having been in the appliances and electronics industry for over 30 years and having direct experience in Laundromats, Hotpoint is the ideal partner for your laundromat.” said Ravi Kanani, B2B Regional Head, Hotpoint Appliances Ltd.
LG's laundromat technology features the latest washing machine technology and innovative features to deliver clean, gentle clothing care, including effective hygiene technology and a digital app for remote monitoring and management.
