This archive report was first published on 1 November 2021.
On November 1, 2021, Jumia launched its Black Friday event, offering customers a chance to buy a cow for Sh100.
Alongside the cows, other items such as five-kilogram flour and rice will also be available at the same price.
The inaugural event ran from November 5 to 26, with the cows going on sale at midnight on Thursday.
Customers who want to participate can visit the Jumia app and secure deals ahead of the shopping season.
Over the years, Jumia Black Friday has helped digitize the economy, providing customers with a safe and convenient way to shop while social distancing.
