This archive report was first published on 1 November 2021.
On November 1, 2021, Interbrand announced that Samsung Electronics had been ranked fifth in its 100 Best Global Brands, with a brand value of KSH. 83 Trillion.
This achievement marks a significant milestone for the global electronics manufacturer, which has maintained its position in the top five for two consecutive years.
According to Interbrand, Samsung's growth can be attributed to several key factors, including its transition to a customer-centric management system, ongoing efforts for sustainable development, and the launch of innovative products such as the Galaxy Z Foldable series and Neo QLEDs.
Interbrand evaluates businesses' brand value based on a comprehensive analysis of multiple factors, including financial performance, brand influence on purchase, and brand competitiveness.
As a global organization with employees and businesses around the world, Samsung has been recognized for its commitment to innovation and customer satisfaction.
As stated by Samsung Electronics Vice President Central Africa, Mr. Jung Hyun Park, 'It is very encouraging to see Samsung reach the top five in the world last year and then achieve enormous double-digit growth this year—our biggest leap in brand value since 2013.'
Interbrand has dubbed this decade the 'Decade of Possibilities,' and has asked brands to continue innovating and growing their brands by understanding the needs of their customers and pacing them first.
