This archive report was first published on 1 November 2021.
As the 2022 elections approach, concerns are growing about the influence of bloggers on the outcome. According to Jack Okinyi, a seasoned journalist who spoke to the People Daily newspaper, bloggers have a significant impact on the poll through targeted messages that reach a wide audience.
Okinyi notes that some candidates are already engaging with famous bloggers, further amplifying their reach. "Yes, there is a chance that the bloggers hold sway to the outcome through messaging; an influence that reaches many within a short period of time," he says.
Notably, several prominent bloggers, including Robert Alai, Disembe Dikembe, and Philip Nyamai, are working with the ODM party under the direction of election director Junet Mohammed.
