This archive report was first published on 29 October 2021.
Facebook Rebrands as Meta, Embracing the Metaverse ¶
On October 28, 2021, Facebook's CEO Mark Zuckerberg announced the company's rebranding to Meta, a new name that reflects its vision for the metaverse.
At the company's Connect 2021 conference, Zuckerberg introduced Meta, which will bring together all Facebook's apps and technologies under one new company brand. The metaverse, a hybrid of today's online social experiences, will allow users to share immersive experiences with others, even when they can't be together.
According to Zuckerberg, the new brand captures where the company is going and the future it wants to help build. 'We chose
