This archive report was first published on 27 October 2021.
October 27, 2021, marked a day of controversy for Arimi's, a decades-old Kenyan product, after a mockup of a proposed new packaging design found its way onto social media.
Originally marketed to cow farmers as an actual milking jelly, Arimi's has become a staple in Kenyan households, cherished for its natural ingredients and lack of perfumes and additives.
Responding to the backlash, Arimi's issued a statement, assuring customers that they are not rebranding and that the circulating design is merely a suggestion.
‘To all our esteemed customers and users of our products, we are not rebranding, the circulating brand is just someone’s suggestion. We stick to our initial brands! Otherwise enjoy the greatness of your skin care,’ the statement read.
The mockup was created by Twitter user @thetriggahappy1, who described it as a passion project.
‘I did the unthinkable, I decided to rebranded your favorite brand as a slightly premium product. This is a passion project, I hope you like it,’ she tweeted on October 23, 2021.
