This archive report was first published on 22 October 2021.
Nairobi, Kenya, October 22, 2021 - The home entertainment market has undergone significant changes in recent years, driven by the digital revolution and shifting lifestyles.
LG Electronics East Africa has responded to this trend by launching a campaign to educate consumers on emerging trends in TV technology. The campaign, dubbed 'How to Choose your TV,' will run for two months and aims to inform consumers about the innovative features of LG's latest smart TV products.
According to Sa Nyuong Kim, Managing Director of LG Electronics East Africa, the campaign is targeting consumers who buy TVs for both home and business use. 'The home entertainment market has changed rapidly as seen in the dramatic evolution of the TV from being just a device that relays images on a screen to a multi-media tool,' Kim said.
LG's latest smart TVs come equipped with cutting-edge technology, including artificial intelligence, which allows users to perform multiple functions using a single device. The LG AI TV, for instance, enables users to control other smart devices at home while providing a truly immersive viewing experience for movies, sports, drama, and music.
Consumers will have the opportunity to interact with the latest LG TV technologies and seek advice from the company's technical team on the products that best suit their lifestyles. They will also receive tips on how to spot a fake television set as part of LG's ongoing anti-counterfeit campaign.
