This archive report was first published on 21 October 2021.
On October 21, 2021, I&M Bank Kenya made a significant move in the digital banking space by partnering with global digital banking software provider Backbase to launch an omnichannel digital banking platform.
The platform, dubbed I&M On The Go (OTG), will enable customers to access all the bank's products and services in real-time through mobile banking and internet banking, as well as through the bank's website, mobile app, call center, and branches.
According to Kihara Maina, CEO at I&M Bank, the launch of the OTG platform consolidates the bank's investment around customer needs and positions it to navigate the new normal with speed, customer focus, and a distinct advantage for the future.
The bank's iMara 2.0 strategy has placed digitization as a key enabler for business growth in the Personal and MSME banking segments. The OTG platform is a key milestone in the bank's broader quest to optimize its operating model by enhancing efficiency and providing clients with the right digital solutions.
Matthijs Eijpe, Regional Vice President, Backbase, expressed pride in offering their solution to I&M Bank, stating that it will provide an enriched banking experience to the bank's customers in line with the bank's priority of giving premium focus on digital technology.
The platform has been spearheaded by the Bank's digital factory, iCube, which has embraced Agile practices in fostering the Bank's digital transformation journey.
