This archive report was first published on 14 October 2021.
MARKUP Kenya, a non-profit organization supported by the European Union, has joined forces with SemaBOX, a podcast producing company, to launch a new podcast series called Mazao Talks.
Published on October 14, 2021, the first season of Mazao Talks will focus on agri-business development for the youth in 12 counties of Kenya where the project is implemented.
According to Mr. Maina Karuiru, the National Coordinator for the MARKUP Kenya Project, the podcast aims to connect listeners with MARKUP Kenya through stories of ordinary people with whom they can identify.
‘We are extremely excited at this fresh opportunity to engage with Kenya’s young people and share research that we have built up at MARKUP Kenya. The future of this country relies on our ability to produce food at scale and this is only possible by getting our youth engaged in agri-business’ said Mr. Karuiru.
The podcast series will feature contributions from industry stakeholders such as Kenya Agricultural and Livestock Research Organization (KALRO), The Food and Agriculture Organization (FAO), The Horticulture and Crops Directorate, farmers, and The Kenya Ministry of Agriculture.
‘Podcasting is the future of media. It’s the best space to curate important conversations and to have them easily distributed online to the people who you want to participate,’ said Dan Aceda, the Founder and CEO of SemaBOX.
The first season of Mazao Talks will consist of 12 episodes that will cover specific value chains in 12 counties. The podcast will be hosted by Jason Runo and Sheila Kari.
